You won't succeed if your goal is to launch a fine jewelry company over night.
A thorough grasp of what motivates customers to make purchases is much more necessary when the Average Order Value is significantly higher than that of other e-commerce stores.
Imagine spending hundreds of dollars on Amazon, for instance, to purchase items online... Now imagine spending the same amount of money at a dubious internet retailer instead. unlikely that you'd do it, right?
This shady operation is now your business, and you must take steps to improve your its reliability and "street credit".
So, for starter:
1. Make sure you have a website with real photographs of your products and is elegantly designed and functional
2. Build your company's social media profiles on the two social media channels that are most relevant to your brand in terms of audience
3. Work with micro influencers at first, and before you pay anything, make sure you are aware of their statistics (reach, engagement, etc.)
4. Create an online marketing strategy for brand awareness so that your target market will see you regularly
Build your business with the long term in mind, and you'll see that eventually all of the foundational elements you put in place will serve as a solid base for a thriving and successful enterprise.
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